SEO BRIEF (delete before publish)
Focus keyphrase: fix broken conversion tracking
URL slug: fix-broken-conversion-tracking
Meta description: A troubleshooting guide for broken conversion tracking: diagnose missing events, duplicate conversions, and pixels that fail to fire.
Search intent: Advertiser whose tracking is broken needs to diagnose it.
Secondary keywords: conversion tracking not working, pixel not firing, missing conversions
Internal links: link to /ad-tracking-pixels-guide/, /server-side-tracking/
[Intro: 2-3 sentences. State the problem, who it affects, and the payoff of reading. Include the focus keyphrase naturally in the first 100 words.]
Signs Your Conversion Tracking Is Broken
[Symptoms.]
Diagnose Pixels That Don’t Fire

[Tag Assistant, debug tools.]
Fix Duplicate or Inflated Conversions
[Dedup, triggers.]
Speed and Script Conflicts That Break Tracking
[Performance angle.]
Frequently Asked Questions
[FAQ.]
