SEO BRIEF (delete before publish)
Focus keyphrase: server-side tracking
URL slug: server-side-tracking
Meta description: Server-side tracking explained: how it improves data accuracy and resilience against ad blockers, and when to move from the browser to the server.
Search intent: Marketer/dev evaluating server-side tracking.
Secondary keywords: server side tagging, conversions api, capi, sgtm
Internal links: link to /ad-tracking-pixels-guide/, /ga4-setup-for-ads/
[Intro: 2-3 sentences. State the problem, who it affects, and the payoff of reading. Include the focus keyphrase naturally in the first 100 words.]
What Is Server-Side Tracking?
[Browser vs server event flow.]
Why Client-Side Tracking Is Losing Accuracy
[Blockers, ITP, consent.]
How Conversions API and Server Tagging Work
[Meta CAPI, server GTM.]
When Server-Side Tracking Is Worth It
[Decision criteria.]
Frequently Asked Questions
[FAQ.]