SEO BRIEF (delete before publish)
Focus keyphrase: ad tracking
URL slug: ad-tracking-pixels-guide
Meta description: A complete guide to ad tracking and pixels: how the Meta and Google pixels work, why tracking breaks, and how to get accurate attribution.
Search intent: Marketer wants to understand and fix ad tracking/attribution.
Secondary keywords: conversion tracking, pixel tracking, ad attribution, meta pixel, google ads tag
Internal links: link to /server-side-tracking/, /ga4-setup-for-ads/, /hipaa-compliant-ad-tracking/, /fix-broken-conversion-tracking/
[Intro: 2-3 sentences. State the problem, who it affects, and the payoff of reading. Include the focus keyphrase naturally in the first 100 words.]
What Is Ad Tracking and Why It Matters
[Attribution feeds optimization.]
How Conversion Pixels Work
[Client-side events, dataLayer.]
Why Tracking Breaks (and Costs You Money)
[Script conflicts, slow load, blockers, consent.]
Client-Side vs Server-Side Tracking
[Bridge to server-side post.]
Building a Clean, Fast Tracking Stack
[RxViz angle: pixels load without slowing TTI.]
Frequently Asked Questions
[FAQ.]